My ABURY Look: Blogger Frieda Hintze from Louise et Hélène

The first time I met Frieda was in a café in Berlin Mitte. I already fell a little bit in love with her when she wrote me shortly before our meeting “Don’t be alarmed – coming in my sportswear!” Frieda is not only one of the most down-to-earth bloggers I have met, but she has an incredible sense of sarcasm and humour which makes every minute spent with her a happy minute. As a social and sustainable brand we are probably a little more selective in which bloggers we work with than other brands – but when I met Frieda and her wonderful self-irony I knew – it’s a match!

On her blogazine Louise et Hélène Frieda writes about lifestyle, fashion and beauty with a particular focus on things that are unique, exciting and a little off mainstream. Her stories are presented in a sophisticated yet witty style – with lots of transparency and realness and no camouflaged advertising. And that’s how Frieda and ABURY developed a mutual love! 🙂

For her ABURY photo shooting, Frieda selected her favourite ABURY accessories and combined them with four outfits of her choice: From casual to elegant to dreamy to boho – check out her wardrobe essentials:


First ABURY Look: Casual

Our photographer Suzy and I visited Frieda in her beautiful apartment in Prenzlauer Berg in Berlin. For her first look Frieda combined a casual jeans and white blouse with striking colour splashes: Our pink babouches with green tassel, which matched with the pink and green tagua bracelets.

Blogger Frieda Hintze wearing ABURY babouches and tagua bracelets

To integrate another eye-catcher, Frieda added the blue patterned Berber Bag. I cannot really decide between casual-chic-cheeky-charming, guess it’s all in one!

Frieda Hintze with her ABURY Bag and casual summer style


Second ABURY Look: Elegant

From cheeky to chic: For the second look Frieda combined an elegant petrol blue evening dress with handmade beads accessories from ABURY: Our colourful Atlantic clutch, and a black and gold beaded ring with matching earrings. I personally love the set of the first two photos: Sophisticated and fierce, yet then again not taking herself too seriously!

Frieda Hintze serious and laughing with colourful ABURY clutch

Frieda Hintze in green evening dress and ABURY statement clutch

Portrait of blogger Frieda Hintze from Louise et Hélène for ABURY


Third ABURY Look: Dreamy

A reindeer scarf cannot only be worn around Christmas and it cannot only be worn around your neck or shoulders either! Frieda’s third look is dreamy and sweet, and ideal for late summer.

Frieda Hintze wearing handmade ABURY scarf around head

Frieda Hintze side portrait dreamy with green and pink ABURY tagua bracelets

Once again Frieda is wearing two tagua bracelets in green and pink, combining them with a handwoven cocccon scarf and our leather babouches.

Pink handmade leather babouches by ABURY


Fourth ABURY Look: Boho

Last but not least: Boho-chic and flowerpower! For a casual stroll through the streets of Prenzlauer Berg Frieda from Louise et Hélène selected the ABURY backpack in black and two horn bracelets handmade in Kenya to spice up her long flower dress.

Frieda Hintze wearing flower dress and black ABURY backpack

Closeup of ABURY horn bracelets handmade by Adele Dejak

© All photos by Suzana Holtgrave for ABURY

Lara Petersen

Lara Petersen

After her studies abroad and exploring the world for many years, Lara returned to Berlin in 2015 and ever since combines her passions cultures, communication and writing by working as part of the ABURY family. Lara is the editor-in-chief and admin of the One of a Mind blogzine by ABURY.

No Comments Yet

Leave a Reply

Your email address will not be published.

Created by

is pioneering fashion by combining traditional, old world crafts with avant garde design to create a new luxury style that fosters intercultural exchange and preserves world crafts.


Subscribe now to stay in the loop.